LOCATION AND STUDENT LIFESTYLE PHOTOGRAPHY
FOR MARKETING LANCASTER UNIVERSITY

Two young students sat in window of coffee shop enjoying a hot drink and laughing

Lancaster University and creative agency EXP commissioned me to help them create a bank of new photography focusing on marketing Lancaster as a destination city for their potential future students.

Despite the enviable reputation that the University already boasts, its city home can be overlooked when compared with some of the other more well-known and bigger north-west university cities like Manchester, York or Liverpool. We split the shoot over two days to get as much variety and diversity into the photographs.

Day 1: Location photography

The first day concentrated on location and city photography with our student models in everyday situations with some of the Lancaster landmarks as a backdrop. We captured pictures of student life walking and cycling around the city centre, enjoying the parks and gardens, and visiting some of the city’s most popular tourist attractions.

Day 2: Student lifestyle photography

And then for the next day we were able to capture more natural and authentic lifestyle photography of the students eating, drinking, studying and shopping in and around some of Lancaster’s finest independents. We visited cafes, restaurants, bars, shops and boutiques, and captured the students enjoying the unique atmosphere of each place.

These images went on to be included among the prospectus photography and have been used across multiple channels for the university marketing.

I've worked on several university marketing campaigns now building a diverse and strong portfolio of photography of student life, both on and off campus.

If you are looking for a photographer, whether for university marketing or something else, I would be happy to help. Please CONTACT ME and we can discuss your project.

ABOUT ME

I'm a commercial architectural and lifestyle photographer based in Manchester, UK, but I also work as a creative artist, producing photographs for exhibition and prints. Find out more HERE.

Thank you
Steve